Lesson Plan 2

Teacher: Ivy Bartlett
Course: English 12
Date: 4/15/11

21st Century Tools: 21C.O.9-12.3.TT2 Student works collaboratively to acquire information from electronic resources, conducts online research, and evaluates information as to validity, appropriateness, usefulness, comprehensiveness and bias.

21C.O.9-12.2.LS4 Student visualizes connections and independently produces solutions; show originality, concentration, commitment to completion, and persistence to develop unique and cogent products.

WV CSOs

RLA.O.12.1.05 author's intended audience, purpose, style, voice and technique

RLA.O.12.1.12 analyze and evaluate persuasive language and techniques for intent, purpose, audience, type and effectiveness

RLA.O.12.2.03 identify, evaluate and analyze information (e.g. primary and secondary sources, print and electronic media, personal interview)

Question: What is a more persuasive and culturally relevant way to sell a particular candy bar?

Procedure:
Students will separate into groups and be assigned a particular candy bar.
Students will research ad campaigns for their candy bar.
Students will create a poster, jingle and pitch for their redesigned candy bar ads.
Students will present projects orally.

Materials needed: markers, posterboard, paper, computers

Assessment: final presentation of project